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TAG's CX Society Presents: 'Fitness Tech CX: How Fit is your Customer Experience Strategy?'

June 16, 2025 5:00 PM - 8:00 PM (EDT)

Description

The Fitness Technology industry is inherently one of the most competitive business sectors battling for customer brand loyalty. To differentiate and win, companies leverage CX strategy with enabling technology to equip B2B partners and B2C clients with gear for peak business and peak personal fitness.

Come prepared to learn and take your CX strategy and personal fitness to winning levels from two Georgia based Fitness Tech industry leaders, Big Peach Ride and Run and Wahoo Fitness who both share a strong passion for customer experience that has created strong brand advocates.

Big Peach Ride and Run is one of the most well established and fastest growing, superior Customer Experience focused B2C entities in Georgia. Wahoo Fitness is a global innovation leader with its B2B and B2C network and products providing the critical edge for Tour de France competitors to Peachtree Road Race participants.

A panel of CEOs, CMOs and CTOs of both companies will share with you what powers their superior CX strategy while you experience hands-on and feet-on, cutting edge and exclusive fitness tech. This event will consist of an executive panel discussion and a TAG exclusive Wahoo product demo of new tech. Outdoor product demos to follow along with retail purchase opportunities. Bring your bicycle for free expert consultations or demo the latest bike tech in the onsite ride area. Technology based shoe fitting consultations will be free to all attendees. For those looking for a fun fitness challenge, an optional 3 mile group fitness run is available for business and fitness enthusiasts.


Meet our Moderator
Edwin Salako
SciencerTM / TAG CX Board Chair


Meet our Speakers
John Trainor
Chief Technology Officer at Wahoo Fitness
Colin Eustace
Chief Sales & Marketing Officer at Wahoo Fitness 
Mike Cosentino
Founder at Big Peach Running Company


Thank you to our Event Host


Thank you to our Demo Provider

Running, Walking, Fitness, Atlanta Bike Shop | Big Peach


Thank you to our CX Society Annual Sponsors 

Comcast Business

CGI

Nagarro

SPAR Solutions



Online registration will close by 5:00 PM on June 15th. On-site registration is available after this time. On-site registration will have a price increase for Non-Members.

Please note that if you belong to a member organization but have not yet connected to your company’s membership, you will need to complete the membership opt-in form before the member rate is available to you.

Time

Event Run of Show (ROS)/Agenda
5:00-5:30 PM Registration
5:00-8:00 PM Networking / Retail Opportunities
5:30-6:15 PM Panel Discussion 
6:15-7:15 PM Wahoo Fitness Product Demo(s) / Indoor Fitness Activities
6:30-7:30 PMGroup Run 
6:15-7:45 PM Ride Demo 
6:30-7:30 PMGroup Safety Ride 

Contact Information

Name: Jamarius Cole
Email: jamarius@tagonline.org
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