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TAG's Marketing Society Presents: 'The Owned Media Transformation- Winning with Web, Email, Podcasts and Social Media'

August 13, 2025 8:30 AM - 1:00 PM (EDT)

Description

Unlocking the Power of Owned Media: Rethinking Your Website for Growth

The marketing landscape is shifting—fast. Paid media costs are rising sharply, SEO is becoming increasingly unpredictable, and businesses can no longer afford to treat their websites as passive, static assets. To thrive in this rapidly evolving digital environment, brands must urgently reconsider their approach to owned media, transforming their websites into agile, data-driven marketing powerhouses.

Join a select group of marketing leaders, developers, designers, and business strategists in Atlanta for an exclusive, one-day event dedicated to the future of owned media. You'll engage directly with industry experts, gaining insights into why leading companies are moving away from traditional, inflexible platforms and adopting more dynamic, scalable solutions.

*The survey question responses can only be processed via desktop and do not work on mobile devices*


Speakers & Sessions
Guy Yalif
Chief Evangelist, Webflow

Keynote: The New Era of Owned Media
Tom Daly
Principal, The Transformation Guild

Topic: An Interactive Session: Adrift or Aligned? Macro Currents Affecting Owned Media
Daniel Caplin
Chief Revenue Officer, EmpowerLocal

Topic: Owning the Inbox: How Newsletters Drive Engagement, Trust, and Revenue + Smart List Building Strategies
Renae Wolter
CEO, Clout Podcasting

Topic: Sound Strategy: Creating Branded Podcasts That Actually Work
Brandi Stone Watkins
Director, Media and Digital Marketing, Carter's
Leo Falkenstein
Executive Producer, Consume Media

Topic: From Passive to Powerful: Elevating Owned Media with Interactive Video


Fireside Chat Moderator & Panelists
Mason Poe
Managing Member, Edgar Allan
Moderator

Guy Yalif
Chief Evangelist, Webflow

Topic: Search Engine Optimization vs Answer Engine Optimization
Douwe Bergsma
Chief Marketing Officer, Piedmont
Dan Dawson
Senior Manager, Marketing and Operations, NCR Atleos



Thank you to our Event Sponsors


Thank you to our Marketing Society Annual Sponsors

Comcast Business
Honeywell
Consume Media



Online registration will close by 5:00 PM on August 12th. On-site registration is available after this time. On-site registration will have a price increase for Non-Members.

Please note that if you belong to a member organization but have not yet connected to your company’s membership, you will need to complete the membership opt-in form before the member rate is available to you.

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Contact Information

Name: Jamarius Cole
Email: jamarius@tagonline.org
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