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TAG's Marketing Society Presents: 'Game On: Unlocking the Power of Immersive Marketing in Gaming & Esports'

April 10, 2025 9:00 AM - 11:00 AM (EDT)

Description

This panel explores the cutting-edge technology behind immersive video gaming and esports marketing campaigns, highlighting the businesses best suited for these platforms, the strategic advantages they offer, and the key requirements for success. We'll dive into real-world case studies to showcase how companies are leveraging interactive experiences to drive engagement and results. Whether you're a marketer, technologist, or brand leader, this discussion will equip you with the insights needed to level up your gaming strategy.


Meet our Speakers
Andrew Greenberg
 Executive Director at Georgia Game Developers Association


Andrew Greenberg, executive director of the Georgia Game Developers Association, has been making his living as a game developer since 1990. He chairs the DeKalb Entertainment Commission and serves on the board of the Georgia Film, Music and Digital Entertainment Office. Producer of the “Emperor of the Fading Suns Enhanced” strategy game, he is best known for designing computer games and roleplaying games. Andrew co-created the “Fading Suns” roleplaying and computer games and was the original developer of White Wolf’s “Vampire: The Masquerade.” He has also worked on products with other roleplaying game companies, including “Star Trek Next Generation” and “Deep Space Nine.” His computer game credits include Dracula Unleashed, Star Trek: Starfleet Academy, Emperor of the Fading Suns, Warhammer 40K: Final Liberation, Merchant Prince II, Mall Tycoon, Dungeon Crawlers, Dungeon Lords, The Virtual World of Kaneva, Railroad Tycoon Mobile, the Global Agenda MMO and more. Andrew is also organizer of the Southern Interactive Entertainment and Games Expo (SIEGE).


Tenisha Griggs
Founder and CEO at 37X Digital Marketing Agency


Tenisha is a former executive in the technology and advertising industry, bringing over 15 years of transformative B2B leadership and advertising thought leadership. She has collaborated with top brands like AT&T, HP, Microsoft, and Google, shaping cutting-edge marketing strategies that drive engagement and results. As a 2022 Advertiser of the Year, Tenisha sets the industry bar with her strategic acumen and partnership excellence, making her the perfect guide for this immersive conversation.
Todd Harris
CEO at Skillshot

Todd is an entrepreneur who has been leading video game and esports businesses for 18 years and has been involved with technology product startups for 25 years.

More about Todd:

➤ Co-founded (now exited) Hi-Rez Studios, 150M+ players of our online games.

➤ Founder & CEO of Skillshot Media, a leading east-coast esports infrastructure and production company.

➤ Co-owner & CEO of community-driven pro gaming org Ghost Gaming.

➤ Chair of the Network of Scholastic and Academic Esports Federations (NASEF).

➤ Chair of the United States Esports Federation (USEF.gg)

Michael Simms
Managing Partner, at 2011 Creative Group


2011 Creative Group, founded by Michael Simms, is a culturally connected creative agency that transforms brand strategy into compelling narratives. With a background in strategy, finance, blockchain, gaming & esports, and Marketing.

Mike brings a rare ability to fuse creative innovation with strategic clarity—ensuring that every brand choice deepens audience engagement. He's worked with Fortune 500 Companies like Truist, Fiserv, Coca-Cola to start-ups in the Atlanta Ecosystem.

Michael also leads creative innovation at Basilica, a company that helps business accelerate revenue through brand strategy. Michael's advisement has helped dozens of Atlanta area founders with their brand vision.


Parking/Location instructions to Skillshot



Thank you to our Event Host 



Thank you to our Marketing Society Annual Sponsors

Comcast Business

Consume Media

Honeywell



Online registration will close by 5:00 PM on April 9th. On-site registration is available after this time. On-site registration will have a price increase for Non-Members.

Please note that if you belong to a member organization but have not yet connected to your company’s membership, you will need to complete the membership opt-in form before the member rate is available to you.

Time

Event Run of Show 
9:00 - 9:30 AM Registration Check-in & Networking
9:30 - 10:30 AM Panel Discussion 
11:00 AM Optional tour of Resurgens gaming & esports campus

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Contact Information

Name: Jamarius Cole
Email: jamarius@tagonline.org
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