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TAG's Smart Communities & Sustainability Society jointly with Marketing Society Presents: Navigating Perceptions of Greenwashing, Greenhushing, and Greenwishing

January 29, 2025 4:00 PM - 6:00 PM (EST)

Description

In today’s business landscape, where eco-consciousness is paramount, the term "greenwashing" has gained significant traction. This panel discussion will delve into the complexities of greenwashing, examining its implications for both businesses and their stakeholders. As companies endeavor to present themselves as environmentally responsible, the distinction between authentic sustainability efforts and misleading marketing can blur. This not only jeopardizes consumer trust, but also invites regulatory scrutiny and potential legal consequences.

Experts in marketing, legal compliance, and sustainability leaders will discuss how these distinct, yet interlinked functions can collaborate to foster transparent and honest messaging. It will also highlight the role of outside consultants and auditors and where their expertise is needed to execute sustainability reporting and marketing initiatives. We will explore the following key areas:

  • Defining greenwashing, greenhushing and greenwishing and its impact on brand reputation and consumer trust.
  • The role of marketing and how marketing teams can craft authentic sustainability narratives that resonate with consumers while avoiding misleading claims.
  • Insight into the regulatory landscape governing environmental claims and how compliance officers can ensure adherence to these regulations in the US and across the globe.
  • Strategies for sustainability leaders to drive genuine environmental initiatives that align with the company's mission and values.
  • Practical steps for fostering collaboration among marketing, legal, and sustainability teams to ensure coherent and transparent communication.


Meet our Speakers

Krystl Black 
SVP, Marketing & Strategic Communications, cove.tool
Kelly Ronna
Senior Executive Vice President, Trevelino/Keller
Miriam Wrobel
Senior Managing Director, Global Leader of Environmental, Social & Governance (ESG) and Sustainability, FTI Consulting
Tanya Nesbitt
Partner, Thompson Hine LLP
Moderator


Thank you to our Event Sponsor


Thank you to our Annual Smart Communities & Sustainability Society Sponsors

Comcast Business

COX Enterprises



Thank you to our Annual Marketing Society Sponsors

Comcast Business

Consume Media

Honeywell




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Contact Information

Name: Jamarius Cole
Email: jamarius@tagonline.org
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