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TAG's Marketing Society Presents: 'Reimagining Brand Authority in the Answer Age'

October 30, 2025 5:30 PM - 8:30 PM (EDT)

Description

Consumers are getting answers faster than ever, but fewer of those answers lead back to your website. Welcome to the “answer age,” where generative AI, zero-click searches, and shifting data access are rewriting the rules of digital marketing.

This TAG Marketing event will unpack the challenges and opportunities marketers face as visibility shifts from clicks to credibility. Learn how to protect your brand’s authority, reimagine engagement without relying solely on traffic, and adapt your strategy to thrive in a world where the answers come first.

Fireside Chat

	Raj Choudhury CEO of Alloy
	Ron McMurtrie CMO of Honeywell

Panel

	Vincent Decastro President, The ABM Agency
	David Jacobson Global Sr. Director, Segmentation & Culture Insights, The Coca-Cola Company
	Jeff Reine Partner, Everything Machines
	Ron Surfield Chief Digital Officer, Nasdaq
	Elena MacGurn Sr. Vice President of Search, Digitas

Thank you to our Presenting Sponsor

Thank you to our Event Host

Thank you to our Marketing Society Annual Sponsors

Online registration will close by 5:00 PM on October 29th. On-site registration is available after this time. On-site registration will have a price increase for Non-Members.

Please note that if you belong to a member organization but have not yet connected to your company’s membership, you will need to complete the membership opt-in form before the member rate is available to you.

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Contact Information

Name: Jamarius Cole
Email: jamarius@tagonline.org

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TAG's Marketing Society Presents: 'Reimagining Brand Authority in the Answer Age'

October 30, 2025 5:30 PM - 8:30 PM (EDT)

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TAG's Marketing Society Presents: 'Reimagining Brand Authority in the Answer Age'

October 30, 2025 5:30 PM - 8:30 PM (EDT)

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