TAG's CX Society Presents: "The Intelligence Layer: Accelerating the New Era of Customer Analytics"

TAG's CX Society Presents: "The Intelligence Layer: Accelerating the New Era of Customer Analytics"

Tuesday, May 5, 2026 (5:00 PM - 7:30 PM) (EDT)

Description

This event explores the next generation of CX analytics, where data moves beyond reporting to become a real-time engine for decision-making across the enterprise.

Industry leaders will discuss how organizations are:

  • Why the “signal problem” persists even in data-rich environments
  • How to capture and structure customer signals across channels, including unstructured back-office data
  • How AI, transcription, and behavioral analytics are turning fragmented customer data into unified insight
  • Using AI and advanced analytics to detect customer needs earlier
  • Connecting CX signals to measurable outcomes like retention, revenue, and operational efficiency
  • Moving from dashboards to predictive and prescriptive CX intelligence
  • What it takes to operationalize CX analytics across teams, workflows, and decision-making

Through practitioner perspectives and real-world examples, this discussion will examine how CX analytics is evolving from a measurement discipline into a strategic operating capability—spanning data capture, structuring, interpretation, and execution.

For CX leaders, product teams, data strategists, and digital transformation executives, the conversation will highlight Not just how to measure experience—but how to design systems that can understand it and act on it to encourage better decisions and better performance at scale.


Meet our Speakers
Swami Ganapathy
Managing Partner, SPAR Solutions
Moderator
Chad Anderson
Head of Customer Care and Roadside Operations, Mercedes-Benz USA
Cindy Knight
Customer Success & CX Strategy Advisor | Investor
Candace Roberts
Vice President of Data Strategy & Insights, Vanco
Melissa Sousa
Corporate Director of Data & AI Strategy, Emory Healthcare 


Thank you to our Annual CX Society Sponsor


Online registration will close by 12:00 PM on May 5th. On-site registration is available after this time. On-site registration will have a price increase for Non-Members.

Please note that if you belong to a member organization but have not yet connected to your company’s membership, you will need to complete the membership activation form before the member rate is available to you.

Privacy Notice 
By registering for this event, you agree to TAG's information-sharing practices for networking purposes. View our full Event Privacy Statement here.
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11675 Rainwater Dr, Suite 100
Alpharetta, GA 30009 United States
Event Contact
Jamarius Cole
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Tuesday, May 5, 2026 (5:00 PM - 7:30 PM) (EDT)
Categories
Society - CX
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