BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260709T150000 DTEND;TZID=America/New_York:20260709T183000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Superfans and Customer Loyalty: Strategies That Convert Customer Acquisition into Long-Term Advocacy presented by TAG CX Society DESCRIPTION:Atlanta is about to become a global stage.As the 2026 FIFA World Cup brings a surge of new visitors\, fans\, customers\, and attention to the city\, the biggest opportunity for brands will not be the moment itself. It will be what they do next.This is a rare\, transformational opportunity to learn how to capitalize on the economic and long-term customer impact of world-class events like the upcoming FIFA World Cup 2026 \, mirroring the significance of Atlanta's 1996 Olympics.SuperFans and Customer Loyalty is a curated TAG CX Society forum for leaders who are thinking beyond impressions\, activations\, and one-time engagement. This event explores how brands can turn event-driven customer acquisition into long-term loyalty\, owned relationships\, and measurable customer value.Through a cross-industry executive panel\, peer-led breakout discussions\, and strategic networking\, attendees will explore the infrastructure behind modern advocacy: owned digital platforms\, CRM-connected communities\, loyalty ecosystems\, first-party data\, and customer experience strategy.The breakout sessions will bring together CX\, digital\, loyalty\, martech\, sports\, media\, and enterprise leaders for a timely discussion on a simple but critical question:When the crowd moves on\, will your customers move with you?Timed between major World Cup matches\, SuperFans offers a rare opportunity to connect with senior decision-makers while Atlanta is at the center of global attention and to shape the strategies that turn short-term excitement into lasting customer relationships.\nMeet our SpeakersChad Anderson\nHead of Customer Care and Roadside Operations\, Mercedes-Benz USA\nMegan Fortner\nSenior Manager\, Loyalty and CRM Marketing\, RaceTrac\nAlex Stribling\nSenior Lead\, Loyalty Marketing Strategy\, Chick-fil-A Corporate Support Center\nTennille Palmer\nSenior Executive Director of Customer Loyalty & Retention\, NCR Voyix\nMeghan Hilton\nManager\, Revenue Operations\, Lifecycle\, PrizePicks\n\nThank you to our Event Host\nOnline registration will close by 5:00 PM on July 8th. On-site registration is available after this time. On-site registration will have a price increase for Non-Members.\nPlease note that if you belong to a member organization but have not yet connected to your company's membership\, you will need to complete the membership activation form before the member rate is available to you.Privacy Notice By registering for this event\, you agree to TAG's information-sharing practices for networking purposes. View our full Event Privacy Statement here. X-ALT-DESC;FMTTYPE=text/html:

Atlanta is about to become a global stage.

As the 2026 FIFA World Cup brings a surge of new visitors\, fans\, customers\, and attention to the city\, the biggest opportunity for brands will not be the moment itself. It will be what they do next.

This is a rare\, transformational opportunity to learn how to capitalize on the economic and long-term customer impact of world-class events like the upcoming FIFA World Cup 2026&trade\;\, mirroring the significance of Atlanta'\;s 1996 Olympics.

SuperFans and Customer Loyalty is a curated TAG CX Society forum for leaders who are thinking beyond impressions\, activations\, and one-time engagement. This event explores how brands can turn event-driven customer acquisition into long-term loyalty\, owned relationships\, and measurable customer value.

Through a cross-industry executive panel\, peer-led breakout discussions\, and strategic networking\, attendees will explore the infrastructure behind modern advocacy: owned digital platforms\, CRM-connected communities\, loyalty ecosystems\, first-party data\, and customer experience strategy.

The breakout sessions will bring together CX\, digital\, loyalty\, martech\, sports\, media\, and enterprise leaders for a timely discussion on a simple but critical question:

When the crowd moves on\, will your customers move with you?

Timed between major World Cup matches\, SuperFans offers a rare opportunity to connect with senior decision-makers while Atlanta is at the center of global attention&mdash\;and to shape the strategies that turn short-term excitement into lasting customer relationships.


Meet our Speakers
Chad Anderson
Head of Customer Care and Roadside Operations\, Mercedes-Benz USA
Megan Fortner
Senior Manager\, Loyalty and CRM Marketing\, RaceTrac
Alex Stribling
Senior Lead\, Loyalty Marketing Strategy\, Chick-fil-A Corporate Support Center
Tennille Palmer
Senior Executive Director of Customer Loyalty &\; Retention\, NCR Voyix
Meghan Hilton
Manager\, Revenue Operations\, Lifecycle\, PrizePicks


Thank you to our Event Host


Online registration will close by 5:00 PM on July 8th. On-site registration is available after this time. On-site registration will have a price increase for Non-Members.

Please note that if you belong to a member organization but have not yet connected to your company&rsquo\;s membership\, you will need to complete the \;membership activation form \;before the member rate is available to you.

Privacy Notice \;
By registering for this event\, you agree to TAG'\;s information-sharing practices for networking purposes. View our full Event Privacy Statement \;here.
LOCATION:200 Galleria Pkwy SE Atlanta GA 30339 UID:e.1848.1485108 SEQUENCE:3 DTSTAMP:20260726T151514Z URL:https://members.tagonline.org/calendar/Details/superfans-and-customer-loyalty-strategies-that-convert-customer-acquisition-into-long-term-advocacy-presented-by-tag-cx-society-1760799?sourceTypeId=Hub END:VEVENT END:VCALENDAR