BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260505T170000 DTEND;TZID=America/New_York:20260505T193000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:TAG's CX Society Presents: "The Intelligence Layer: Accelerating the New Era of Customer Analytics" DESCRIPTION:This event explores the next generation of CX analytics\, where data moves beyond reporting to become a real-time engine for decision-making across the enterprise.Industry leaders will discuss how organizations are:Why the "signal problem" persists even in data-rich environmentsHow to capture and structure customer signals across channels\, including unstructured back-office dataHow AI\, transcription\, and behavioral analytics are turning fragmented customer data into unified insightUsing AI and advanced analytics to detect customer needs earlierConnecting CX signals to measurable outcomes like retention\, revenue\, and operational efficiencyMoving from dashboards to predictive and prescriptive CX intelligenceWhat it takes to operationalize CX analytics across teams\, workflows\, and decision-makingThrough practitioner perspectives and real-world examples\, this discussion will examine how CX analytics is evolving from a measurement discipline into a strategic operating capability spanning data capture\, structuring\, interpretation\, and execution.For CX leaders\, product teams\, data strategists\, and digital transformation executives\, the conversation will highlight Not just how to measure experience but how to design systems that can understand it and act on it to encourage better decisions and better performance at scale.\nMeet our ModeratorSwami Ganapathy\nManaging Partner\, SPAR Solutions\n\nThank you to our Annual CX Society Sponsor X-ALT-DESC;FMTTYPE=text/html:

This event explores the next generation of CX analytics\, where data moves beyond reporting to become a real-time engine for decision-making across the enterprise.

Industry leaders will discuss how organizations are:

Why the &ldquo\;signal problem&rdquo\; persists even in data-rich environments
How to capture and structure customer signals across channels\, including unstructured back-office data
How AI\, transcription\, and behavioral analytics are turning fragmented customer data into unified insight
Using AI and advanced analytics to detect customer needs earlier
Connecting CX signals to measurable outcomes like retention\, revenue\, and operational efficiency
Moving from dashboards to predictive and prescriptive CX intelligence
What it takes to operationalize CX analytics across teams\, workflows\, and decision-making

Through practitioner perspectives and real-world examples\, this discussion will examine how CX analytics is evolving from a measurement discipline into a strategic operating capability&mdash\;spanning data capture\, structuring\, interpretation\, and execution.

For CX leaders\, product teams\, data strategists\, and digital transformation executives\, the conversation will highlight Not just how to measure experience&mdash\;but how to design systems that can understand it and act on it to encourage better decisions and better performance at scale.

Meet our Moderator

Swami Ganapathy
Managing Partner\, SPAR Solutions

Thank you to our Annual CX Society Sponsor

LOCATION:11675 Rainwater Dr\, Suite 100 Alpharetta GA 30009 UID:e.1848.1426789 SEQUENCE:3 DTSTAMP:20260405T105140Z URL:https://members.tagonline.org/calendar/Details/tag-s-cx-society-presents-the-intelligence-layer-accelerating-the-new-era-of-customer-analytics-1687450?sourceTypeId=Hub END:VEVENT END:VCALENDAR