The Fintech South Innovation Award is an annual prize orchestrated by the Technology Association of Georgia (TAG) that recognizes innovative U.S. fintech startups with a location in Georgia.  

Any fintech startup that meets the eligibility requirements listed below is encouraged to apply. Eight to 10 startups will be selected from the eligible applicants to participate in a four-week Education and Mentoring program prior to Fintech South. On the 4th week, all of the participating startups will compete as part of a “pitch night” with three finalists selected to present their innovation at Fintech South on August 27-28, at the Woodruff Arts Center.

The winner of the Fintech South Innovation Challenge receives a $25,000 cash award.

Award Eligibility Requirements:

  • Innovation must be targeted at the greater financial services industry
  • Applicants must be headquartered or founder(s) located in Georgia 
  • Company must be incorporated (LLC, S-Corp, C-Corp)
  • A company cannot have raised more than $1.5 million in funding (equity and/or debt) for working capital purposes at the time of the application
  • Preference for applicants to have a functional prototype of an innovation concept Minimum Viable Product
  • Applicants must attend in-person and complete all four sessions of the Fintech South Innovation Challenge Education and Mentoring programs. Dates: July 31, August 7, August 14, and August 21

Startups can apply until July 12th, 2024. A panel of judges will review the entries and notify recipients by July 22nd.

Good luck!

Any questions about the application process may be directed to 

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