TAG Media & Entertainment Present Stories in Media Innovation: Lessons Learned from Moving Established Media Companies into New Markets

Description

Strategies to leverage the changes in the media industry to build new revenue streams in traditional media companies.

· What have you done to move your company into new markets and new revenue streams?

· Why did you do it? What were you trying to accomplish?

· Did you do it by acquisition, internal startup of some other means?

· How did you go about evaluating and checking how things are going along the way?

· In hindsight, what went right and what went wrong?

· What did you learn that you can use next time?

	Pat LaPlatney Co-CEO and President Gray Television
	Steve Chung Chief Growth Officer Fox Corporation
	Jennifer Mirgorod Head of Partner Management, WarnerMedia Sales and Distribution WarnerMedia
	Joe Fiveash VP Strategy and Media Solutions The Weather Company/IBM Moderator