TAG's CX Society Presents: "Workshop & Case Study on CX for Tech Driven Retail"
Join us for an extremely engaging event designed for professionals passionate about Customer Experience (CX) in technology driven retail industry.
This interactive session offers:
• Networking Opportunity: Meet product leaders, CX professionals, engineers, and industry experts to exchange ideas and build strong connections.
• Case Study Presentation: Gain some real insights from case studies around retail where innovations are driven purely by Customer & Colleagues experiences.
• Hands-On Workshop: As AI becomes part of everyday retail and hospitality experiences, the real challenge isn’t using more technology, it’s knowing where to use it. This interactive workshop explores high-tension customer moments where speed, policy, and human judgment collide. Participants will work through real-world scenarios and apply the Automation–Augmentation–Protection (AUH) framework to decide what AI should handle, where it should support people, and where human connection must come first. Designed for CX, Product, UX, Business and Technology leaders, this session offers practical guidance for scaling AI while protecting trust, empowering teams, and delivering better outcomes.
Whether you’re looking to expand your network, learn from proven success stories, or brainstorm tech-driven solutions, this event is your gateway to explore the future of retail CX with touch of AI.
| Meet our Moderator & Workshop Lead |
 | Harshil Fadia Sr. Technical Manager, Platform & Services, Macys Inc. |
| Meet our Speakers |
 | Murali Murugan Sr. Director, Engineering - Mobile Experience, Macys Inc. |
 | Santosh Subramanyam Sr. Director, User Experience – Colleague and Customer Experience, Macys Inc. |
Thank you to our Event Host |
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| Thank you to our Annual CX Society Sponsors |
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Online registration will close by 5:00 PM on February 23rd. On-site registration is available after this time. On-site registration will have a price increase for Non-Members.
Please note that if you belong to a member organization but have not yet connected to your company’s membership, you will need to complete the membership opt-in form before the member rate is available to you.
| Event Run of Show (ROS)/Agenda: |
| Networking and Check-in | 4:00 to 4:45 PM |
| Welcoming Remarks | 4:45 to 5:00 PM |
| Case Study Presentation | 5:00 to 5:30 PM |
| Workshop | 5:30 to 6:30 PM |
| Q&A/Closing Remarks | 6:30 to 7:00 PM |
