Superfans and Customer Loyalty: Strategies That Convert Customer Acquisition into Long-Term Advocacy presented by TAG CX Society

Description

Atlanta is about to become a global stage.

As the 2026 FIFA World Cup brings a surge of new visitors, fans, customers, and attention to the city, the biggest opportunity for brands will not be the moment itself. It will be what they do next.

This is a rare, transformational opportunity to learn how to capitalize on the economic and long-term customer impact of world-class events like the upcoming FIFA World Cup 2026™, mirroring the significance of Atlanta's 1996 Olympics.

SuperFans and Customer Loyalty is a curated TAG CX Society forum for leaders who are thinking beyond impressions, activations, and one-time engagement. This event explores how brands can turn event-driven customer acquisition into long-term loyalty, owned relationships, and measurable customer value.

Through a cross-industry executive panel, peer-led breakout discussions, and strategic networking, attendees will explore the infrastructure behind modern advocacy: owned digital platforms, CRM-connected communities, loyalty ecosystems, first-party data, and customer experience strategy.

The breakout sessions will bring together CX, digital, loyalty, martech, sports, media, and enterprise leaders for a timely discussion on a simple but critical question:

When the crowd moves on, will your customers move with you?

Timed between major World Cup matches, SuperFans offers a rare opportunity to connect with senior decision-makers while Atlanta is at the center of global attention—and to shape the strategies that turn short-term excitement into lasting customer relationships.

	Chad Anderson Head of Customer Care and Roadside Operations, Mercedes-Benz USA
	Megan Fortner Senior Manager, Loyalty and CRM Marketing, RaceTrac
	Alex Stribling Senior Lead, Loyalty Marketing Strategy, Chick-fil-A Corporate Support Center
	Tennille Palmer Senior Executive Director of Customer Loyalty & Retention, NCR Voyix
	Meghan Hilton Manager, Revenue Operations, Lifecycle, PrizePicks

Please note that if you belong to a member organization but have not yet connected to your company’s membership, you will need to complete the membership activation form before the member rate is available to you.